When someone suggests placing a Call To Action (CTA) on every page of your website, you may think that’s a little too much. But it isn’t when it comes to fidelising your customers and letting them know everything about your business does.
It’s important to consider the problems your visitors have. You’ll want to create content and lead easily the users to find them.
What is it’s purpose?
Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion.
You want to get those visitors to become leads, leads to become customers, and then customers to become promoters — but you can’t serve them the same CTAs to accomplish those different goals.
How many times have you gotten frustrated trying to find particular information on a website and decided it would be easier to refine your search in Google instead of continuing to blindly look around in this unfamiliar environment? We do that all the time just because many business owners don’t put themselves in the user’s skin.
Get creative with CTA’s
When you are creating each CTA, get creative. They do not all have to be traditional. They should follow the rules of CTA and the design elements of your website, but the way they look and what they say can change depending on where you place them on your website. Don’t constrict yourself without testing new ideas first.
One of the simplest types of calls-to-action is one that encourages you to share a piece of content with your friends and family. Social sharing buttons are important for visitors, leads, and customers to engage with your brand. So, they’re going to find out more about you and that’s the safest and fastest way to fidelise users. Be sure to include them in places where it makes sense on your website — blog posts, landing pages, etc.
Make it fun but clear
Call to action buttons should feature action-oriented text. Substitute boring words like “submit” and “enter” for more action packed words like “get,” “reserve,” and “try.”
Also, you should definitely pay attention at the colors you’re using. Your button color matters. Generally speaking, green and orange buttons are reported to perform best.
Ultimately though it will depend on your site design, as contrasting colors work best to make striking buttons that stand out. You wouldn’t want a red CTA button on a red background.
Your button text format it’s important as well and it should be large enough to read easily, but not so large that it looks obnoxious or intimidating. Ideally you’ll want to keep that button text to two or five words.